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Top Twitter Traffic Tips for Social Media Marketers

Posted by Amanda Brooke on Fri, May 07, 2010 @ 04:50 PM
Anyone interested in using social media marketing to grow their ecommerce business would be well advised to build relevant traffic on Twitter, one of the most popular social sites around!
Here are some tips to help you build Twitter traffic:

  • Produce fresh content on a frequent and regular basis. This doesn’t mean that you should tweet every hour on the hour, because that kind of intensity comes across as weird. But it does mean that you should contribute good content that correlates in some way to your online business. This content should be of value to other Twitter users! You should keep an ear to the ground for conversations that relate to some aspect of your business and if possible, offer advice or a suggestion to help solve some other user’s problem.
  • Remember that Twitter is for all intents and purposes a social site, which means that you should engage and interact with other Twitter users frequently. One good way to do this is to ask a question that will spark interest---maybe even a bit on the controversial side---and be an active participant in the ensuing discussion. Besides asking questions, you should also strive to answer questions whenever you have something of value to contribute.
  • Make the most of your Twitter presence. You can do this by posting a link to your Twitter feed on Facebook, Squidoo lenses and your business blog. Another good practice is to have links to your Twitter page on your ecommerce website, along with your Facebook page, blog URL, etc. These are great ways of leveraging your social media marketing efforts!
  • Work on building good relationships with other Twitter users! The more relationships you build, the more people will be motivated to visit your online business and check it out, and the more motivated these visitors will be to buy from you.
  • Be selective about who you choose to follow on Twitter, and don’t try to accumulate scads of followers just for the sake of pumping up your numbers. This will actually do you more harm than good in the long run. Instead, focus mainly on Twitter users who appear to have a genuine interest in your business, or who might have a reason to visit your website.

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